media relations

With the recent introduction of Apples I-Pad, it seems surprising that Intel would announce the debut of their new media platform during the following week. Intel has recently publicized a software merge with Nokia, which will create the MeeGo. MeeGo will be a Linux-based software platform which will be compatible with many different devices, including mobile computers, TVs, netbooks, tablets and smart phones. MeeGo has taken a completely unique look on the traditional operating system. This may become an overwhelming advantage for Intel, putting the MeeGo strides ahead of the IPad’s operating system.

When I first began researching the debut of the MeeGo, I was somewhat confused. I do not pride myself on my ability to understand technological jargon, and as I was reading press releases and articles, I was somewhat confused. However, when I analyze the specific questions surrounding successful media relations, I feel that Intel did a good job in communicating their message to the public. Initially, I look at the target audience for this information. Because this product is an operating system which will be integrated into an overall product for consumers, the target public for the MeeGo information is people who are heavily involved with technology, especially information technology specialists and software engineers. With that being said, I think that Intel did a good job spreading this information. When I searched for MeeGo on google (which is as technologically advanced as I get), I found multiple articles on websites such as “PC World” and “Mobile Enterprise”. These articles are now easily accessible to the target public for the MeeGo.



Aside from the abundance of articles about the MeeGo, Intel provides their followers with up to date information on their website. They have multiple press releases for journalists who may consider writing articles about the MeeGo. There is also an event webcast uploaded, which features the initial press conference about the Intel Nokia software merger. The spokespeople giving the press conference were executives and product managers; both reputable and reliable spokespeople. Additionally, they have been clearly prepared and rehearsed, thereby making them effective at conveying the key messages of MeeGo. Intel also provides press people with an online press kit. There is a downloadable logo, biographies of the CEO’s, background information and a pdf with quotes. I feel that Intel did a great job making this information available to their target public as well as journalists interested in writing a story about this merger. They’ve worked hard to prepare and shape the information that is released. The overwhelming message that I take away from this announcement is that MeeGo is a revolutionary operating system that will make the use of Smartphones and notebooks more efficient. I feel that Intel has done a good job at conveying this message in an understandable way. While someone who is not technologically advanced (such as myself), has a hard time understanding the engineering behind the MeeGo, the overall message is clear. The new operating system is revolutionary and groundbreaking. Intel’s use of media relations has worked well in promoting their announcement of the MeeGo. They prepared their spokespeople effectively. They make information readily available for journalists and have done a great job shaping their information to accurately convey their message. MeeGo has been featured in articles in major news publications which target the Intel audience.

Signing off… Literally,

KDC 123